Narvar at NRF 2024

Narvar took center stage as a key exhibitor at NRF 2024: Retail's Big Show, unveiling their latest innovations and brand initiatives.

 

Narvar's 3,200 square foot lounge captivated audiences with a prime location in the Crystal Palace near the entrance of the Javit's Center.

The heart of our display was an interactive embroidery and heat press station, where guests personalized their choice of either PANGAIA Hoodies or Carhartt Beanies (courtesy of our gracious partners, Gladly and Rebound). We also teamed up with Burrow who furnished the lounge with their stylish and functional furniture.

During the event, we saw over 800 attendees interact with our activation including Crystal Kung Minkoff (452k followers) who stopped by to pose with our team. In addition to securing 120 scheduled meetings with incredible brands like GAP, Kiehl's, and Tiffany & Co., we registered over 200 guests for our official after-party at the trendy PHD Rooftop Lounge at Dream Downtown NYC.

To wow our visitors, we designed a magazine called ‘consumed.’ which was displayed throughout the exhibit and reached over 450 guests. The magazine included 30 exciting pages consisting of a mix of traditional articles, advertisements, and entertainment pieces like hot or not, horoscopes, and puzzles.

A testament to our creative strategy, several attendees stopped by our booth because of the impression we made at other conferences—one woman exclaimed, “Narvar always has the best booths.” The activation caught the eye of thousands of visitors and was also spotlighted in a short segment by Absolute Web.

The activation welcomed and encouraged guests to linger, engage, and immerse themselves in the Narvar experience. During the event, we saw a significant boost in press coverage, social media engagement, and sales, demonstrating the power of well-conceived brand activations to leave a lasting impression.

MY ROLE
  • Strategic Design Thinking
  • Creative Production
  • 3D Design
  • Creative Direction
  • Content Creation
  • Cross-functional Collaboration
  • Photography

Part of the process:

Building high-fidelity digital 3D renderings help the team visualize the entire space and be strategic with seating arrangements and moments of interest.