Brand Essence Video
Our mission with this video was to showcase FullContact's transformation and refined narrative, following a comprehensive rebranding. My efforts in producing a captivating live-action Brand Essence Video campaign, backed by a $75k investment, led to an impressive 110% surge in qualified lead generation.
To film the video, we travelled around various locations in Colorado, the state where the company was founded and currently operates in. We worked with a team of talented videographers and experts to build each scene to best reflect our brand spirit. I art directed the film’s general look-and-feel, as well as voiceover and music selection.
We strategically promoted the video across our newsletters and social media channels as part of our rebranding announcement, successfully engaging over 2,600 viewers in just three months post-launch. This project was a key component in articulating FullContact's evolved identity and reinforcing our position in the marketplace.
Product Explainer
FullContact needed a way to articulate the value of its product offerings to customers. To achieve this, we opted to create a product explainer video, in partnership with a video agency, to enhance our content strategy and complement FullContact’s recent rebranding. I led this initiative, serving as both producer and art director.
watch the video:
storyboard example
Customer Stories
FullContact needed a way to create awareness about their product benefits. In doing so, I filmed and edited a series of customer testimonial videos. My role included filming and editing each customer testimonial as well as creating web experiences and content to promote each case study. The resulting video served as powerful marketing tools for FullContact, strategically deployed across social media channels and prominently featured on the company website's 'customer showcase' page. The videos amplified FullContact's brand narrative, showcasing their commitment to customer success.
Demo Videos
With a small team (and small budget) we did most of the work in-house where I spearheaded each project as producer, art director, and video editor. The videos below were designed to deepen customer understanding of FullContact, whether that be through a detailed product tutorial or a video that dives into details on one of our solutions. Here are two examples of videos that we create throughout the year as product features and benefits are constantly evolving and scaling.