Narvar at NRF 2023
Narvar made a memorable impression at NRF 2023: Retail's Big Show, sweetening the deal for up to 40,000 attendees with an expansive 2,000 sq ft booth located in the Crystal Palace, right at the entrance of the Javits Center.
Leading our team's creative efforts for the conference, I took charge of designing our booth and creating an inviting space. From crafting 3D prototypes to arranging layouts, my goal was to provide a vibrant backdrop for our marketing and sales team to host meetings, collect leads, and network with attendees.
To add a playful touch, we included whimsical candy dispensers throughout the booth. These fun elements encouraged guests to indulge and injected a lively energy into the conference atmosphere, setting the stage for engaging conversations and connections.
We were honored to welcome esteemed visitors from top-tier retailers such as Estee Lauder, Chanel, L'Oreal, Burrow, and GAP stopped by our activation, underscoring the broad appeal and success of our booth.
The feedback was overwhelmingly positive, with our booth enhancing brand visibility while driving a remarkable 200% increase in new leads. Highlighting our standout contribution to NRF 2023, guests reflected that "Narvar's booth was the most creative and eye-catching one at the show". Their praise serves as a testament to our team's dedication to innovation and our commitment to leaving a lasting impression on attendees.
MY ROLE
- Mood Board Creation
- 3D Design & Prototyping
- Strategic Design Thinking
- Creative Direction & Production
- Cross-functional Collaboration
- Print Production Management
- Quality Assurance and Testing
