Narvar x Catbird @ The Lead Summit

Narvar partnered with Catbird, a Brooklyn-based jeweler, to captivate and engage more than 1,200 attendees at The Lead Summit in NYC in July 2023.

A 10x10 foot space can still make a lasting impact and draw in visitors that convert. The response to the activation was overwhelmingly positive and attendees were visibly excited and engaged.

With a shiny pink disco ball backdrop set against oak framing and black & white checkerboard flooring, I took inspiration from Catbird’s vintage-style Brooklyn storefront and integrated that with Narvar's event branding style.

As part of the activation, qualified guests were treated to the unique gift of delicate gold bracelets, permanently 'zapped' by Catbird's skilled artisans. Our bespoke experience quickly became a highlight of the summit, attracting attention from executives of leading brands like Williams Sonoma, J. Crew, Uniqlo, Faherty, Kate Spade, and others. Narvar captured over 200+ leads affirming the booth's success and the compelling nature of our concept.

But beyond numbers and awards, what made our activation truly special was the real connections we made with our guests. Looking ahead, I'm eager to keep pushing design boundaries and creating meaningful experiences. With each new project, I'm reminded of the power of creativity and its endless potential to shape our industry's future.

MY ROLE
  • Strategic Design Thinking
  • Creative Production
  • 3D Design
  • Creative Direction
  • Content Creation
  • Research & Insights
  • Competitive Analysis
  • VVLLM (Very, Very Long Line Management) (see photos below😅)