Narvar at NRF 2022
Leading design at Narvar, I crafted a captivating 2,000 sq. ft. experiential activation, a standout feature for NRF 2022.
Our expansive booth was located in the Crystal Palace, right at the entrance of the Javits Center.
The significance of our booth was heightened by the easing of COVID restrictions, marking a return to in-person events. My responsibilities encompassed conceptualizing and crafting layouts that balanced spaciousness for social distancing with engaging elements such as a camper van shop and a live painter to captivate attendees.
Designing a custom wrap for a camper van that doubled as a shop in our booth was so much fun! Within the camper, we curated an immersive experience where each item was personalized by local artists, with proceeds supporting the impactful work of Black Girls Code.
Each detail from the messaging on the step to the products inside was carefully curated to reflect our identity and engage attendees, turning the van into a dynamic and unforgettable experience featuring flagship clients such as Diptyque, Hydro Flask, Herschel, YETI, and Lululemon.
MY ROLE
- Mood Board Development
- Strategic Design Thinking
- Creative Direction & Production
- Experiential Design
- Spatial Planning
- Research & Insights
- Competitive Analysis
- Project Management
